Sunday, August 7, 2022

ITA Airways Seeks To Gain Popularity By Naming Its Planes After Famous Italians

By Joseph M. Calisi ©2022 All Rights Reserved

ITA Airways is trying to do its best to give itself a raised visibility in the ashes of Alitalia’s wake and they believe they’ve found it—by naming their all-Airbus fleet with Italian sports stars. The “Naming Azzuri” promotion is being run with Italian sports news outlet La Gazzetta Dello Sport thru its Instagram and Facebook accounts with input by the general public until mid-February.

A statement by Giovanni Perosino, the Chief Marketing Officer of ITA Airways released this statement: “The first names of the Airbuses have been decided by the company, but now the ball is in the court of our followers, who will have to nominate the Italian female and male sports champions to whom the next ITA Airways aircraft will be dedicated.”

Photo courtesy ITA Airways

The rule is basically is that the champions must no longer be retired or deceased with the entry with the highest number of votes.

Currently, their A320 and A319 planes that have already been named are the ones named after Paolo Rossi, Fausto Coppi, while the one Airbus A319 is dedicated to Pietro Mennea.

Joseph Calisi
Joseph Calisihttps://josephmcalisiphotography.com/
International Transportation Photojournalist and Syndicator of News Stories and Images Since 1993 TV credits include Telly Award finalist (11-minute documentary on the last days of mainline steam trains in the world in China) and NY Emmy Award nominee for a news magazine story on the 75th anniversary of NY’s IND subway.

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